I repeatedly tweak my social media bio to maintain it recent and lively. I create multiple versions of my bio, using slightly totally different wording and “tone of voice” for every social network.
In this article, you’re going to learn five simple ideas for bettering your social media bio. (I’ve a free printable PDF of this article for you, in case you like to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
When you write your bio, think “Twitter.” Twitter offers you solely a hundred and sixty characters on your bio, so it’s an excellent train in writing tight. You’re compelled to boil down who you’re and what you supply into the least amount of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you utilize most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click to start editing your bio or “About” information.
Earlier than you begin modifying, read via the following five tips, and use them as a checklist for beefing up your bio.
Tip 1: Put essentially the most related details first.
You may have seconds to gain the attention of potential fans. They wish to know what it’s a must to supply and why they need to care.
Frankly, individuals who comply with you don’t care much about you. They care about themselves. They care about discovering life-changing content. So, turn that bio on its head and put your followers’ interests first.
Tip 2: Link to a targeted message or offer.
You possibly can put your followers first and simultaneously build your e mail list by linking to a landing page that offers a freebie in exchange for an e mail address. It’s a win-win.
Once I up to date my Twitter bio, I linked to a recent weblog post (the post features a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link:
Tutorials & tricks to remodel your on-line marketing. Latest: Important Contact Information you MUST Display on Your Netsite
Tip 3: Sound like yourself.
Your bio mustn’t sound like your resume or CV. Nor ought to it embody industry jargon or ilink acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip 4: Include keywords and phrases particular to your enterprise
Ask your self: “What would I google to be able to find this bio?”
Search engines index your social media accounts; the text within the “description” space of the search results is taken directly from your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with action verbs. Here are 116 verbs to energize your writing.
Link to your internetsite.
The bio area of each social network provides you a spot to enter your website URL. Your website address isn’t included in the character rely (besides on Instagram).
If you add your website address, test it to verify it’s clickable (in other words, don’t insert a plain textual content link; be certain it’s a hyperlink). In some cases, you could embody the http and/or the www to make the link clickable.